Paul Blanchard is a PR consigliere to CEOs, global thought leaders and billionaires, and has been running his media consultancy firm for nearly twenty miserable years.
"Fast PR" distils every painful lesson he's learned along the way. It's everything you should do – and everything you shouldn't do. If it works – it's in this book. If it doesn't work – this book will tell you why. It's packed with snippets of accessible and highly practical advice from some of the most able communicators in the world. There's no waffle, and no messing about – just exactly what you need to know.
Anyone can learn how to do their own PR – get in the press, on TV and radio, and get results. You don't need a PR agency. All you need is this book, a laptop, a phone... and some ambition.
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